About Us
Blue Illusion is a French-inspired women's lifestyle brand that was founded with a dream to combine timeless style with exceptional service. Guided by the company's three pillars of Fashion, Lifestyle and Community, Blue Illusion hopes to share its 'joie de vivre' through elegant designs, quality craftsmanship and exclusive collaborations.
Bon Anniversaire Blue Illusion!
This year we celebrate a quarter century of crafting lasting fashion and lasting change in our community and around the world. Twenty-five years ago, Danny and I took a leap of faith and opened our first bricks and mortar store.
Blue Illusion concept stores started with a dream of how far retail in Australia could go and it has been an honour watching that dream expand into a reality beyond our expectations with the support of our family, employees, and loyal customers.
After twenty-five years of never compromising on the best fabrics, always looking ahead towards the latest fashion, and working together on global charity efforts, we’re so proud to say that the work is far from done.
Santé to the next era inspired by all things fabulous, flirty, and French.
Donna Guest, Co-Founder, CEO & Creative Director
25 Years in Retail
Celebrating the French Joie de Vivre
400+ Employees
Across Boutiques, Retail Support and Distribution Centre
100+ Boutiques
Located throughout Australia and New Zealand